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IGA ups marketing on social media with Valentine’s Day Vine videos
Source mUmBRELLA, @mumbrella – @igaAustralia IGA has kicked off its Valentine’s Day social media campaign, encouraging customers to tweet a message for a loved one using the hashtag #IGAlovesongs as...
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Five Inconvenient Truths About Social Data
By Anna Lawlor @Little_Lawlor; The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social...
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How to Deliver Outstanding Customer Service With Social Media
By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social...
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The rise of the customer-centric enterprise
By Chloe Green, Information Age In 2014, enterprises need to cultivate relationships with individual customers Social media isn’t just a new customer service channel. It’s the most prominent indicator...
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NRL use Facebook’s big data to take on AFL
By Patrick Durkin, Australian Financial Review The NRL used Facebook’s data to rev up Manly “fans” who weren’t attending the finals using its “real fans go” campaign. The NRL plans to target the game’s...
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